Make a rational decision
Typography, graphs and position. During the logotype evaluation process, even before you make the decision about colors, it is important to separate the elements of the logotype so that they can be analyzed separately and in detail.
Typography. What type of typography are you looking for? Do you want it to be innovating, classy, formal, informal, elegant? Remember that typography represents the company identity, experience, formality and the importance of the brand.
Graphs. Graphs and lines are frequently used as part of the brand. Some companies want the graphs to be their emblematic icon. The current tendency is to create graphs that seem to be moving upwards and forwards, avoiding negative connotations such as delay.
Position. What part of the logo do you want to be recognized fist? The icon or the name? Both? If you want the icon to be the first thing your clients recognize, then, it should be located on the right. If you want both name and icon to be evenly balanced, then the icon should be above the name.
Feel an emotional decision
Colors. When we see a specific color, what does it remind us of? What feelings do they convey? Will a company be more profitable if it has an appropriate color? Some well-known Universities in the US and UK have carried out researches determining that the effect that color produces on people depend on segmentations. Red has different meanings for women and for men. There are other segmentation elements such as age, nationality, education, etc. that modify the natural human perception of colors.
Make sure you get as many revisions of your logotype as possible when it is being designed and that it exploits all the possibilities your budget can cover. More about WordPress SEO London
Full Color (publicity, multimedia, Internet, etc.)
2-3 colors (booklets, simple and short-range applications)
2 colors (booklets, promotional magnets, massive applications)
Gray scales (for newspapers or ink print-outs)
Black and white (fax print-outs, woodcuts, etc.)
Frequently, small and medium size companies choose the second option for their institutional logotype which is completely reasonable; what is the point in acquiring a full-colored logotype if your budget is very limited and the market for your company does not require it?
When a company acquires a logo, it generally forgets about its future usage on different applications as part of the communication strategy. These companies get really disappointed at the result: the logo may not work properly on certain backgrounds and contrasts. It is necessary to establish the rules about the usage of logos, to verify the possible contrasts on which it can be located, and to validate the colors of the logo in different formats such as CMYK (for printing), RGB (screen), Pantones (for both applications).
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